Young and Pure

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Flying Start mandate CLIENT DESCRIPTION Young & Pure is a new brand of skincare for teenagers based on natural ingredients and made without the use of harmful chemical additives. OUR DELIVERABLE Research & advice to help create and articulate initial corporate identity. Design & print of stationery, leveraging corporate identity. Printed on Conqueror Wove Brilliant White to reinforce clean image and enhance bold pink colours. Creative input into label designs for initial product launches. DESIGN STYLE Three core values identified for the corporate identity of Young & Pure: - simplicity (no product additives) - femininity (teen girl target) - striking (retail shelf visibility) Product label creatives also introduced cool, energetic girl silhouette and deliberately uncluttered layout.